Chanoyu × Modern Art media「cite」

Matchæologist® Japan, a pioneering brand from the UK that redefines the way of life with matcha, has created “cite”, the first media featuring contemporary art for a Japanese matcha brand.

The word “cite” in Latin means “to impel” or “to move”, and “cite” in Japanese means “to move” or “to impel”. In Latin, the word “cite” means “to impel” or “to move. By describing a slice of art and artists’ thoughts that quietly and calmly move people’s hearts, we will consider the state of contemporary chanoyu with a dignified comfort like that after drinking powdered green tea.

「cite」website

Press Release

【Direction】
Matchæologist® Japan

【Plannning】
Matchæologist® Japan
株式会社無茶苦茶