Overview
We were in charge of planning the tea party content for a promotional event for Body Mainte, a conditioning drink developed by Otsuka Pharmaceutical.
The venue was RED°TOKYO TOWER, an esports park using the latest digital technology. The entire area is a digital tea ceremony room with an “immersive experience” surrounded by LED panels, taking you on a journey of the tea ceremony through the universe.
Photo by Iyo Kimura
Credit
【Organized】Otsuka Pharmaceutical Co., Ltd.
【Tea-ceremony Produce】
Mucha-Kucha Inc.
Related Link
Artist
Tea MasterSouryou Matsumura
The TEA-ROOM members
Associate Professor of Urasenke Tea Ceremony
Representative of SHUHALLY tea ceremony class
He is the first heirloom tea master. While wandering in Europe as a student, he realized that he didn’t know much about Japanese culture even though he was Japanese, and started learning tea ceremony after returning to Japan.
After returning to Japan, he started to learn tea ceremony. As a member of “SHUHALLY Project”, he runs tea ceremony classes and tea parties with the motto of “making tea ceremony more free and fun”.